What Gives? How Companies Invest in Communities


"There is a genuine appetite... to move beyond traditional philanthropy... There are a number of drivers behind this trend, including consumer and shareholder pressure for ethical businesses..." WORLD VISION INTERNATIONAL AND NET BALANCE FOUNDATION 2011

Against a backdrop of growing public interest in corporate citizenship and responsibility, this report investigates the approach that leading firms are taking to investing in communities. It looks at how, and how well, companies are performing against leading indicators for community investment.

Significantly, it shows there is a lack of guidance about what constitutes good practice in community investment. Most companies undertake their community investment activities without a strong framework, strategy or tools to measure the performance, impact or effectiveness of their approach. In many cases, this is because tools and frameworks are poorly developed and applied in the Australian context. This has implications for the effectiveness of the programs companies support and, ultimately, may prevent programs reaching their full potential for communities.

The report presents some valuable insights for corporations and communities to inform better practice, reporting and outcomes in this important area.

Download 'What Gives?' pdfCatalyst flyer and infographics
Download 'What Gives?' pdfExec Summary  | pdfFull Report  | pdfCompany Appendices
Hardcopies of the Summary are available - contact us to order your copies.

Media Release 24th July 2012  ABC Radio PM 24th July 2012

If you’re interested in Social Return on Investment, we recommend this paper Small Slices of a Bigger Pie by the UK’s new economics foundation